The goal of the social media campaign „Terrace Makeover“ was to present the garden furniture and garden decoration collection of Porta Möbel.

For this purpose, a terrace makeover was raffled on the social media channels of Wir sind Garten and Porta Möbel. This meant that the winner received a complete makeover of his/her terrace with furniture, decoration and plants, and we as the production team documented the entire process on film and in photos in reportage style.

Television gardener Rüdiger Ramme and design expert Katharina Kriebs were also involved.

The resulting material was then used to produce various video and photo contributions in different social media formats and published on the same channels with a corresponding content strategy.